The 75h Avatara Mahotsav of His Holiness Pujyasri Jayendra Saraswathi Sankaracharya Swamiji was celebrated with devotional fervor on 14 July 2010 at Sri Kanchi Kamakoti Peetam Sankara Matam, Chengam Road, Tiruvannamalai, in the divine presence of Their Holinesses Pujyasri Jayendra Saraswathi Sankaracharya Swamiji and Pujyasri Sankara Vijayendra Saraswathi Sankaracharaya Swamiji.

The programme commenced at 3.00 pm with Namasankeertanam. This was followed by Veda Ghosham by students of Sri Kanchi Kamakoti Peetam Veda patasala, Polur and Sri Ramanashram Veda patasala.

Pujyasri Sankara Vijayendra Saraswathi Sankaracharya Swamiji performed abhishekam with flowers to Pujyasri Jayendra Saraswathi Sankaracharya Swamiji.

Awards Presented
On the occasion, awards were presented to eminent citizens of Tiruvannamalai who had made valuable contributions to society in their respective fields.

His Holiness Pujyasri Jayendra Saraswathi Sankaracharya Swamiji blessed the devotees with Anugraha Bhashanam.

The programme was followed by devotional bhajans.